Gustavo Siemsen

Current

• Operation Director at Grupo Iguatemi

Past

• Marketing Director H2OH!, Enhanced Waters, Juices and Energy Drinks Latin America at PepsiCo
• Marketing Director Beverages at PepsiCo
• Marketing Manager at Yahoo! Brasil

• New Categories Development Manager at SC Johnson
• New Business Development Manager at SC Johnson Brazil

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Education

• Fundação Getulio Vargas

Connections

126 connections

Industry

Retail

Gustavo Siemsen’s Summary

Gustavo started his career in Elma Chips as a trainee in 1992 where he stayed during 7 years in many different positions in marketing from promotions, product launches, untill brand manager of Ruffles. He left Pepsico in 1999 and had 2 years of experience at SC Johnson Wax where he launched the Ziploc brand in Brazil. In 2001 he joined the Yahoo! company as head of marketing and helped develop the business in Brazil participating of the local largest search engine aqcuisition, Cade?. In 2003 he came back to the PepsiCo family, now in the beverage business as marketing Director for CSDs in Brazil, helping to consolidate Pepsi Twist, launching the Carolina Project, the regional strategy for Pepsi Brand and H2OH!

Gustavo holds a BA from the Fundaçao Getulio Vargas in São Paulo. He is fluent in German, Spanish, English and Portuguese. Born in São Paulo, married with Andrea and father of Nina, who is 1.5yrs old. He is very creative and loves adventures such as surf trips to the most exoctic spots, like Indonesia or Costa Rica.

Gustavo Siemsen’s Experience

• Operation Director

  Grupo Iguatemi

  (Food & Beverages industry)

  October 2008 — Present (1 year 3 months)

• Marketing Director H2OH!, Enhanced Waters, Juices and Energy Drinks Latin America

  PepsiCo

  (Public Company; PEP; Consumer Goods industry)

  January 2008 — October 2008 (10 months)

• Marketing Director Beverages

  PepsiCo

  (Public Company; 10,001 or more employees; PEP; Consumer Goods industry)

  September 2003 — December 2007 (4 years 4 months)

• Marketing Manager

  Yahoo! Brasil

  (Public Company; 1001-5000 employees; YHOO; Internet industry)

  2000 — 2003 (3 years )

• New Categories Development Manager

  SC Johnson

  (Food & Beverages industry)

  1998 — 2000 (2 years )

• New Business Development Manager

  SC Johnson Brazil

  (Privately Held; 1001-5000 employees; Consumer Goods industry)

  1998 — 2000 (2 years )

  Responsible for launching the Ziploc brand in Brazil

Gustavo Siemsen’s Education

• Fundação Getulio Vargas

  1988 — 1992

Additional Information

Gustavo Siemsen’s Groups:

•    Ethics - Ethical Professionals

Gustavo Siemsen’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch