Will Prestes

Education

University of Westminster
Escola Superior de Propaganda e Marketing
Escola Superior de Propaganda e Marketing

Universidade Federal do Rio Grande do Sul
Columbia College Hollywood

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Recommended

3 people have recommended Will

Connections

183 connections

Industry

Marketing and Advertising

Will Prestes’s Summary

A versatile media professional with an MA in Media Management, with practical experience in television and new media gained through both academic study and long-term work experience. Proven team management and project development skills. Creativity and appreciation of new challenges. Constant research on media strategy trends in the digital era. Currently focusing career on strategy and management of media brands, with special interest in transmedia, audience flow and TV III.

Will shares thoughts and ideas about TV III Branding in his blog at
http://www.brandthat.tv

Will Prestes’s Specialties:

Strategic planning, media branding, audience flow control, transmedia promotion

Will Prestes’s Education

University of Westminster

Masters , Media Management , 2007 — 2008

Distinction award.
Escola Superior de Propaganda e Marketing

Business Finance 2006 — 2006

Extension course.
Main subjects included: Economic and Patrimonial Control Systems, Costs System and Budgeting, Short and Long Term Financial Management, Business Management Analysis and Monitoring, Business Environment.
Final project: A complete ﬁnancial analysis of the largest hardware store chain in Brazil, namely Ferramentas Gerais. I also developed a plan of action to be implemented in the following year. The project achieved the highest mark.
Escola Superior de Propaganda e Marketing

Brand Management 2005 — 2005

Extension course.
Main subjects included: Introduction to Brand Management, Brand Positioning, Strategic Analysis of the Brand, Brand Identity, Brand Architecture, Visual Management of the Brand, Brand Building Program.
Final project: A brand strategy plan for Canal Rural, the leading agribusiness TV channel in Brazil.
Distinction award.
Universidade Federal do Rio Grande do Sul

BA , Social Communications , 1992 — 1997

Main subjects included: Marketing, Consumers Behaviour, Research in Communication, Promotional Mix, Planning in Advertising, Advertising Campaigns, Administration of Advertising Accounts.
Columbia College Hollywood

BA , Film & Television , 1995 — 1996

Incomplete
Main subjects included: Visual Design, Principles of Broadcasting Technologies, Cinema, Sound Recording, Film Editing, Directing, TV Production.

Additional Information

Will Prestes’s Interests:

Recently I have started a blog about TV Branding at http://www.brandthat.tv In my free time, I enjoy riding my Brompton bike around London, reading, playing the guitar, absorbing local culture in the company of my girlfriend, which is a psychologist and a tough opponent in my occasional Nintendo Wii playing.