
Creative Director for online video at Grupo TV1
Brazil

Creative Director for online video at Grupo TV1
Brazil
Digital creative director bringing video skills with online strategic think.
Involved in the planning and creation of viral campaigns, branded content, promotional hotsites and others web actions using video and rich media for clients like Brasil Telecom, O Boticário, Guaraná Antarctica, Banco do Brasil, Bunge, Microsoft and Brasilprev.
Highlights projects _2009:
- The transmedia storytelling case "Os Guardiões" for Guaraná Antarctica brand (youtube.com/osguardioes) - an entertainment fiction content for the teen target audience.
- Digital annual bank summary for Banco do Brasil - multimedia application using an interactive video.
- Branded content case for the teen line Boticário Capricho, soft tutorial videos with a real make-up addicted teenage girl.
Branded content, transmedia storytelling, creative planning, social design.
(Privately Held; Marketing and Advertising industry)
July 2008 — Present (1 year 6 months)
Building digital experiences to tell stories. To build relationships between brands and their target. To entertain and engage people.
This work goes from strategic creations until the moment to shoot films.
(Design industry)
January 2005 — Present (5 years )
Creative content studio working with digital design, video, photo and rich media.
Documentaries, web sites, promotional videos and other communication works for clients like Instituto Butantan, TV Cultura, Itaú Cultural and USP.
Franchising video communication works for clients like Bon grillê and Gelateria Parmalat.
Web site creation for artists like Fabiana Cozza, Gabriel Grossi and Lili Araujo.
BA , Communication , 2003 — 2006