Rodrigo Padron

Current

• Manager at LVBA Communications

Past

• Communications Head at Fecomercio
• Director of Interativa at LVBA Comunicação
• Director at Linhas e Laudas Comunicação

• Reporter at Grupo Estado

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Education

• Universidade de São Paulo
• Universidade Metodista de São Paulo
• Universidade Metodista de São Paulo

• Universidade Metodista de São Paulo
• Escola Superior de Propaganda e Marketing

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2 more...

Recommended

5 people have recommended Rodrigo

Connections

169 connections

Industry

Public Relations and Communications

Websites

• Crise & Comunicação

Rodrigo Padron’s Summary

Journalist with specialization on Marketing, Corporate Communications and Digital Communications.

Professional with a wide academic background, and large experience in technology markets. Expertise in strategic communications, crises management, media relations, corporate content production, internal publications, corporate affairs and events.

Main goals:

- Consolidate Nokia’s leadership within IT Brazilian media
- Reposition Fecomercio between decision makers – media, economists, and trade union associates
- Management of external communications process about business agreement between Abril and Capital Group
- Reposition of BBC in Brazilian market
- Crises management on Mensalão scandal

Main companies attended:

Fecomercio (Trade Union), Abril (Media), BBC (Media), Demarest & Almeida Advogados (Legal), Multishow (Media), Net (Technology), Nokia (Technology), Stella Barros (Tourism) and TVA (Technology).

Rodrigo Padron’s Specialties:

Strategic Communications, Public Relations; Media, Crises Management, Digital Communications.

Rodrigo Padron’s Experience

• Manager

  LVBA Communications

  (Public Relations and Communications industry)

  June 2009 — Present (7 months)

  Public Relations agency

• Communications Head

  Fecomercio

  (Non-Profit; International Affairs industry)

  February 2009 — May 2009 (4 months)

• Director of Interativa

  LVBA Comunicação

  (Public Relations and Communications industry)

  January 2006 — January 2008 (2 years 1 month)

• Director

  Linhas e Laudas Comunicação

  (Public Relations and Communications industry)

  December 2002 — November 2004 (2 years )

  Public Relations agency with specialization on Corporate Communications

• Reporter

  Grupo Estado

  (Newspapers industry)

  October 1995 — August 2001 (5 years 11 months)

  Journalist focused on economical and political issues, with experience on newspaper and radio

Rodrigo Padron’s Education

• Universidade de São Paulo

  Master , Digital Communications , 2009 — 2010 (expected)

• Universidade Metodista de São Paulo

  Post Graduated , Corporate Communications , 2008 — 2009

  Focused on social media / internal communications

• Universidade Metodista de São Paulo

  Post Graduated , Marketing , 2004 — 2005

  Focused on business

• Universidade Metodista de São Paulo

  Bachelor , Communications, Journalism , 1994 — 2001

• Escola Superior de Propaganda e Marketing

  Certificate , Marketing B2B , 2001

Additional Information

Rodrigo Padron’s Websites:

• Crise & Comunicação

Rodrigo Padron’s Interests:

Professional - Corporate Communications, Public Relations, Digital Marketing, Digital Communications, Journalism. Personal - Spain

Rodrigo Padron’s Groups:

Abracom
Interactive Advertising Bureau (IAB)

•    Comunicação Empresarial
•    Marketing 2.0 & Comunicação Digital
•    BRASIL: VAGAS EXECUTIVAS
•    Technologyforecast - Brasil -

Rodrigo Padron’s Honors:

CNT Journalism, by Confederação Nacional dos Transportes
Mídia da Paz Journalism, by Unesco and Roerich Institute

Rodrigo Padron’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch