Paulo Martini

Current

Project Manager - Mobile Marketing, Microbilling and Interactivity at Cyclelogic

Past

Project Manager at PeraltaStrawberryFrog
Production Manager at Anydesign.net
Partner / Marketing Director at A ARCA Entretenimento

Animation and Movies Specialist at Walt Disney Company Brasil
Producer at AOL Brasil
Webdesigner / Webmaster at Submarino
Consultant at Yahoo! Brazil

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4 more...

Education

Universidade Anhembi Morumbi
Fundação Getúlio Vargas
Universidade Santa Cecília

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Recommended

5 people have recommended Paulo

Connections

141 connections

Industry

Online Media

Websites

Paulo Martini’s Summary

- 11 year experience with internet, including content, design (AI and UI), SEO and project management;

- Bacharel at Communications; specialized in Advertising and Marketing;

- Worked for very competitive U.S. companies with offices in Brazil, such as Yahoo! Brasil, America Online Brasil (AOL) and Walt Disney Company;

- Webdesigner and webmaster at Submarino.com.br, the largest B2C e-commerce enterprise in Latin America;

- Experience in project and team management;

- Practical problem solver, determined, ethical and eager to learn; ability to cultivate productive working relationships with clients and colleagues.

Paulo Martini’s Specialties:

Online content creation and management, with focus on entertainment; webdesign and SEO. Mobile marketing and interactivity projects. Animation and movies (industry and technical) background.

Paulo Martini’s Experience

Project Manager - Mobile Marketing, Microbilling and Interactivity

Cyclelogic

(Privately Held; Telecommunications industry)

June 2008 — Present (1 year 7 months)

- Mobile communications and tecnology company, formerly known as Starmedia;
- Responsible for conectivity and mobile marketing projects, involving SMS, MMS, voice broadcasts, Java apps and WAP sites.
- I manage clients such as NESTLÉ, PEPSI, UNILEVER, SAMSUNG and PRIMEIRAMÃO, among others.
Project Manager

PeraltaStrawberryFrog

(Marketing and Advertising industry)

April 2008 — May 2008 (2 months)

- Responsible for the company's online account in Brazil;
- Stayed only 15 days at the job.
Production Manager

Anydesign.net

(Internet industry)

February 2006 — October 2007 (1 year 9 months)

Anydesign.net is a communication company specialized in developing websites, information systems and visual advertising concepts, with projects to clients such as MOTOROLA, SUBMARINO, IG, TALENT, PINHEIRO NETO ADVOGADOS, QUALICORP and GLOBOSAT in its portfolio. It can be reached at http://www.anydesign.net.

I managed a professional and dedicated team of 16 people on all the company's production process: developing, design, editorial, systems and quality assurance.
Partner / Marketing Director

A ARCA Entretenimento

(Partnership; 1-10 employees; Online Media industry)

October 1999 — July 2007 (7 years 10 months)

A ARCA (www.a-arca.com) is a personal project that turned into one of the most accessed entertainment websites in Brazil. The project started in late '99, and launched in September 2001. There you can find news and articles about Movies, TV Series, Animation, Role-Playing Games, Videogames, Comics and Collectibles.

A ARCA stands out from most websites due to its editorial position, aimed at delivering not only information, but firmly based - and funny - opinions about all things entertainment. This has gained the respect of big internet players, like America Online Brazil (our content partner from September '93 to May '95). Nowadays, we are one of UOL's content partner, the biggest internet provider in Brazil (www.uol.com.br). We are reaching more than 200.000 unique visitors monthly, and counting more than 1.100.000 pageviews each month.

I am the Marketing Director, also directly responsible for the Animation section (called ACETATO) and Collectible Toys (called TRECOS).
Animation and Movies Specialist

Walt Disney Company Brasil

(Public Company; 201-500 employees; Online Media industry)

February 2004 — January 2005 (1 year )

At WDC Brazil, I used my animation and movies knowledge to help the company to improve their website articles to follow the new site redesign. I wrote and rewrote more than 40 articles, including trivia.

The texts are not online yet. The new site launch schedule have been delayed.
Producer

AOL Brasil

(Public Company; 201-500 employees; Online Media industry)

October 2000 — July 2003 (2 years 10 months)

I was hired by AOL to manage their search website, AOL Busca, after my experience at Yahoo! Brazil. Some of my tasks included managing the search tool, updating the database with newer and better websites, writing small reviews of the chosen websites, upgrade projects and maintenance.

I was also editor of Amor AOL, AOL Brazil's relationship tool. My main task was to make offensive language and vulgar images away from the database.

I was part of the AOL Communicator localization project team. AOL Communicator is a tool for AOL user to access AOL Exclusive Browser features - like email, newsgroups and instant messenges - on places where the user is not able to use the AOL browser.
Webdesigner / Webmaster

Submarino

(Public Company; 501-1000 employees; SUBA3; Internet industry)

October 1999 — September 2000 (1 year )

I started working on Submarino at the very beginning - when it was still called Booknet - and was responsible for updating and maintaining the main categories pages and content area (interviews and articles).

In mid-2000, I was designated to coordinate the launch of Submarino Portugal. To do that, I traveled to Lisboa, to work direclty with the portuguese staff.

- Submarino won three IBEST Awards in 2000: E-commerce IBEST/Mastercard People's Choice Award, IBEST Breakthrough People's Choice Award, IBEST Press Breakthrough Award.
Consultant

Yahoo! Brazil

(Public Company; 1001-5000 employees; Online Media industry)

March 1999 — May 1999 (3 months)

During my three months experience, I helped to build and develop the brazilian Entertainment category of the search engine. I was also responsible for populating other categories as well, including surfing for the best brazilian sites to add to the Yahoo! engine database.

For that to happen, I was also part of the translation and adaptation process, from English to Portuguese.

Paulo Martini’s Education

Universidade Anhembi Morumbi

Postgraduate , Production and Directing for Animation , 2009 — 2010 (expected)
Fundação Getúlio Vargas

Film & Television Business , Administration, Entertainment , 2008 — 2009
Universidade Santa Cecília

1996 — 1999