
General Manager, Creative VP at Ogilvy Interactive Brazil
Brazil

General Manager, Creative VP at Ogilvy Interactive Brazil
Brazil
Michel Lent Schwartzman was born in Caliornia, USA, and raised in Rio de Janeiro, Brazil. A Graphic Designer holding a MPS degree from the Interactive Telecommunications Program (ITP) at New York University, started his career in 1995 in New York at EURO/RSCG. In 2000 joined DDB Brazil as Creative Director before starting his own agency, 10'Minutos, in 2002. His company was shortly acknowledged by the industry as one of the leading interactive agencies in the country. In 2009, 10'Minutos joinned operations with OgilvyInteractive in Brazil.
Michel has rendered digital marketing services for world class clients such as IBM, Shell, 20th Century Fox, BMG, Warner Music, International Paper, ABM AMRO Bank, Philips, Siemens, Honda, Santander and Coca-Cola.
In the course of almost 15 years in the industry Michel has lectured at universities and other institutions all over Brazil and abroad, developed innumerous digital marketing campaigns, structured and managed departments, teams and processes being awarded in key international festivals such as Cannes, Clio, Art Directors, One Show, The New York Festivals, and London Festivals.
Son of a Brazilian father, an Argentinian mother, and having lived and attended grad school in the US, Michel is fluent in Portuguese, Spanish and English.
(Public Company; Marketing and Advertising industry)
2009 — Present (less than a year)
(Marketing and Advertising industry)
March 2002 — February 2009 (7 years )
General management, supervision of all creative work, strategic planning, marketing positioning, brand image and sales leads.
(Higher Education industry)
June 2002 — June 2007 (5 years 1 month)
Miami Ad School is a portfolio oriented higher education program.
When the school opened its Brazilian operation in São Paulo, I was invited to be the coordinator for the interactive marketing program. My responsibilities where to supervise the program, students, teachers as well as to teach my own classes.
(Public Company; 201-500 employees; Marketing and Advertising industry)
February 2000 — November 2001 (1 year 10 months)
(Partnership; 501-1000 employees; Internet industry)
August 1999 — February 2000 (7 months)
(Public Company; 1001-5000 employees; BNE; Online Media industry)
July 1998 — August 1999 (1 year 2 months)
(Partnership; 1-10 employees; Internet industry)
February 1997 — September 1998 (1 year 8 months)
(Partnership; 51-200 employees; Marketing and Advertising industry)
August 1996 — February 1997 (7 months)
(Partnership; 201-500 employees; Marketing and Advertising industry)
August 1995 — August 1996 (1 year 1 month)
(Marketing and Advertising industry)
1962 — 1964 (2 years )
MPS , Interactive Telecommunications , August 1994 — July 1996
Bachelor , Graphic Design , August 1988 — July 1993
Gold Lion Cannes
Bronze Lion Cannes
Gold New York Festivals
Silver New York Festivals
Bronze New York Festivals
Gold FIAP
Silver FIAP
Bronze One Show