Creative Director at Twist
Brazil
- Current
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- Partner Creative Director at Twist Comunicação
- Past
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- Owner Creative Director at Mestre-Cuca Creative Studio
- Interactive Art Director at Tribo Interactive
- Partner Art Director at Pancomunicação
- Interactive Art Director - Agência ESPM at ESPM
- Intern Webdesigner at Web Extreme
- Education
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- Escola Superior de Propaganda e Marketing
- Colégio Objetivo
- Recommended
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8 people have recommended Mauro - Connections
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155
connections
- Industry
- Marketing and Advertising
- Websites
Mauro Palacios’s Summary
Entrepreneur brazilian advertiser, on road since 2001:
- Around 10 years of professional experience.
- Hundreds of successful creative projects delivered.
- Experience working with top global brands.
- Likes solving problems and untying knots of all kinds.
- Works well under time pressure. Cold-blooded.
- Aims for perfection, but without sacrificing the deadline. Delivers on time.
- Good at dealing with people and leading collaborative teams.
- Always looking for the perfect balance between the artist and the businessman.
Mauro Palacios’s Specialties:
- Interactive Advertising.
- Ideas, Concepts, Creativity, Quick Thinking.
- Creative and IT Teams Direction.
- Creative Projects Management.
- Communication Planning for Internet Projects.
- Art Direction, Graphic Design, Illustration.
- Motion Graphics, Animation.
- Websites usability, Information Architecture, UI/UX.
Mauro Palacios’s Experience
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Partner Creative Director
Twist Comunicação
(Partnership; Marketing and Advertising industry)
January 2010 — Present (3 months)
Born in 2010, Twist is a brand new interactive advertising studio.
At this position, I am responsible for:
- Management of the development from internal creative and IT teams;
- Management of different teams of multifunctional freelancer workers;
- Projects management, milestones, tracking;
- Planning and conceptualization of new projects;
- Creative development: Creative direction, art direction, copywriting, motion;
- Analytics and results demonstration from delivered jobs;
- Administrative jobs: Cash flow, financial, accountancy, human resources. -
Owner Creative Director
Mestre-Cuca Creative Studio
(Privately Held; Marketing and Advertising industry)
February 2008 — January 2010 (2 years )
Founded by Mauro Palacios in 2008, Mestre-Cuca was a creative studio focused on delivering high quality advertising projects. In 2010, Mestre-Cuca merged with another studio, and became Twist Comunicação.
At this position, I was responsible for:
- Direct contact with the companies' marketing departments;
- Partnership development with other advertising agencies and studios;
- Projects prospection;
- Management of different teams of multifunctional freelancer workers;
- Projects management, milestones, tracking;
- Planning and conceptualization of new projects;
- Creative development: Creative direction, art direction, illustration, motion;
- Administrative jobs: Cash flow, financial, accountancy.
Agencies attended: ID/TBWA, On Interactive (Agência Click, F/Nazca Saatchi & Saatchi, Hello Interactive), Master, La Fabbrica, Inventive Solutions, Marketing 18, Quadra Criativa, Think Twice.
Main clients attended: Unilever, Fiat, Credicard Citi, VisaNet, Diageo, EDS, ToTheTop, CNN, Tim, Claro, KIA, Adidas, InBev (Guaraná Antarctica), Carvajal (Guia Mais Publicar), C&A, Bradesco, Quattor, Petrobrás, Brazilian Federal Government. -
Interactive Art Director
Tribo Interactive
(Privately Held; Internet industry)
September 2004 — April 2008 (3 years 8 months)
Tribo Interactive is one of the lead interactive advertising agencies in Brazil.
At this position I've started working in several steps of interactive projects development:
- Projects conceptualization with planners, copywriters, coders and information architects;
- Visual identity creation for top global brands projects and campaigns such as:
Sites, corporate portals, advertising banners, advergames, social media projects, among others;
- Direction of designers, art assistants and illustrators at design development;
- Direction of motion designers and flash programmers at interactive production and motion/animation development.
Main clients attended: Nestlé (Mais Divertido, Nescau, Passatempo, Chamyto, Farinha Láctea, Chambinho, Ninho, Nestlé Nutrition, Nestlé Wellness, Nestlé Chocolates, Easter Campaigns), Johnson & Johnson (Clean&Clear, KY, Neutrogena, OB, Sempre Livre, Band-Aid, Jontex, Johnson's Baby, Sundown and Johnson's Institutional), Nissan Sentra, BenQ-Siemens, Senac, Pfizer Viagra, Roche, The Coca-Cola Company (Sprite, Kuat, Kapo), Terra. -
Partner Art Director
Pancomunicação
(Marketing and Advertising industry)
August 2004 — November 2005 (1 year 4 months)
I founded Pancomunicação with some college friends at 2004 (me and three other partners: a planner, a copywriter and an account executive), and that was our first attempt to run our own business. We started really well, and had some great clients as Accor Hotels (Mercure and Sofitel brands), but we worked together for some months, and discovered that "being the boss" is not as easy as at looks. For sure one of the richest experiences from my professional career. We can learn a lot from failure.
Main clients attended: Accor Hotels (Sofitel and Mercure brands), AAEPM, Noyoi, Dente Jovem. -
Interactive Art Director - Agência ESPM
ESPM
(Educational Institution; Higher Education industry)
May 2003 — September 2004 (1 year 5 months)
Agência ESPM is the advertising agency from “Escola Superior de Propaganda e Marketing”, the college where I was graduated (BA). Working there, I received training for “Internet Advertising Development” from some of the greatest professors in Brazil and started developing sites and campaigns for medium-sized clients.
Main clients attended: São Paulo Government Firemen Group, Social Institute Brooklin Paulista, Power-Aid, Tivo, ESPM (University Institutional Campaigns). -
Intern Webdesigner
Web Extreme
(Internet industry)
March 2001 — January 2003 (1 year 11 months)
I started my career in 2001, at Web Extreme. There, I had my first professional contact with Internet development, doing basic HTML sites (front-end coding and design) and some Flash 4 animation for small clients.
This was my first professional experience, but before that, when Internet was just a newborn baby, I was already developing Internet sites and graphic design as a teenager hobby. Also, I am a Internet heavy user since 1998 (geek).
Mauro Palacios’s Education
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Escola Superior de Propaganda e Marketing
Bachelor Degree , Marketing and Advertising , 2003 — 2006
ESPM is one of the lead 'Marketing and Advertising' colleges in Latin America.
Fields of study: Marketing, Advertising, Graphic Design, Marketing Research, Medium, Economics, Finance, Business Administration, Internet, Communication Planning, Communication Strategies and Human Sciences.
Awarded with Grand Prix at "Prêmio Francisco Gracioso de Comunicação", for developing the best 2006 Graduation Project (Marketing and Communication Planning for Brás).- Activities and Societies:
- Agência ESPM
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Colégio Objetivo
Elementary and High School , 1993 — 2001
Additional Information
Mauro Palacios’s Websites:
Mauro Palacios’s Honors:
Microsoft Mouse Awards 2009
Bronze Award
Motion Design for Adidas
Soccer Test Ad
Cannes Lions Awards 2008
Shortlist - Cyber Lions
Motion Design for Adidas
Soccer Test Ad
Meio Digital Magazine - June 2008
Featured Project
Art Direction for Cotrolar Website
ABAnet / IAB Award - 2007
Grand Prix
Flash for Nissan "The Uncles" Website
Prêmio About 2007
Grand Prix
Flash for Nissan "The Uncles" Website
ABAnet / MSN Award - 2006
Silver Award
Art Direction for Senac
"Guru" Interactive Campaign
ABAnet / MSN Award - 2006
Bronze Award
Art Direction for Nestlé Chamyto Site
Prêmio Francisco Gracioso de Comunicação
2006/2 - Grand Prix Award
Best Graduation Project at ESPM
Mauro Palacios’s Profile in Other Languages:
Mauro Palacios’s Contact Settings
Interested In:
- career opportunities
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- new ventures
- job inquiries
- expertise requests
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