
Owner, Manalais
Brazil

Owner, Manalais
Brazil
I'm marketing consultant at Manalais Comunication, a strategic marketing and creative agency, where enterprise ideas and strategic planning for my clients.
I'm editor at corporate blog Manalais that specialized in advertising, tecnology, inovation, branding and strategy.
I worked in developing marketing programs for all sizes organizations that created measureable results.
One of the most sucess project that I had oportunity of develop were the full planning marketing for the CSI Cargo, a large logistic operator company in the brasilian market. Over three years, the CSI Cargo, a subsidiary of Cargo group, doubled your revenues and recognize brand up 58%.
Experience in advertising, public relation, branding, full planning marketing, marketing research, incentive marketing, digital marketing, product launch, direct marketing and start up companies.
(Marketing and Advertising industry)
March 2000 — Present (9 years 10 months)
* Experience in developing marketing strategy for B2B, retail and service companies.
* Especifically I worked in developing of marketing programs for companies of diferent sectors like constrution, health care, logistic, retail and insurance.
* Experience like creative director and copywriter in regional and national integrated campaigns (on line e off line);
* Developing of quantitative and qualitative marketing research (potencial market, customer segmentation, brand awareness and customer satisfaction);
* Planning and implementation of marketing strategic;
* Creation of incentive programs for consumers, retails and employers;
* Creation of strategic branding;
* Creation and management of corporate blogs;
* Consulting in SE0 (search engine optimization) for blogs and sites;
* Consulting in generation content (videocasts and podcasts);
* Experience in ROI analysys for marketing programs and campaigns;
(Privately Held; 1-10 employees; Broadcast Media industry)
1990 — 1999 (9 years )
Advertising / Marketing research / Media / Tecnology / Innovation / Strategy / Neuroscience / Entertainment / Trends / Wine / Literature / Movie / Travels
AMA - American Marketing Association