Regional Marketing Coordinator at SONY
Brazil
Regional Marketing Coordinator at SONY
Brazil
3 more...
GOAL: NACIONAL MARKETING MANAGEMENT
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
QUALIFICATIONS & SKILLS
• More than 10 years of experience in marketing planning, trade marketing and interactive communication projects;
• Able at team work and people management with good historical of motivation and development of staff;
• Strong experience in integration projects of sales, marketing and communication, management advertising agencies and strategic analysis;
• Design and execute marketing events, including planning and management budget. Formulate strategic recommendations around key design factors for each event including strategic event plan, demand generation, site selection, registration process, event flow, space requirements, catering, and production needs.
PROFILE
Marketing Coordinator for Northeast Region in Brazil at Sony Electronics - Consumer Division, advertiser and architect with specialization in marketing and course at Boston University in Boston, USA.
Havro has ministered lectures about Marketing, Trade Marketing, Communications and Interactive Medias in colleges and events geared for businessmen, professionals and students. Was a predecessor in the creation of an interactive communication agency in the Northeast in 1996, and in the development of viral marketing in 1999. Was also one of the first to use the internet as a relationship tool (e-CRM) and founder of one of the first companies focused in using e-mail marketing in 2000.
Currently maintains the blog Obsonatus (andrehavro.com) about marketing, trade marketing, communication and interactivity.
• Specializes in the Northeast market;
• Development of regional strategies directed to the local reality;
• Web marketing and interactive communication.
Intermediary English 2009 — 2011 (expected)
http://www.estudenaaba.com
Beginners French 2009 — 2011 (expected)
http://www.af.rec.br
MBA , Marketing & Sales , 2009 — 2010 (expected)
576 class hours
http://www.cedepe.com.br
Intermediary English 2009 — 2009
100 class hours - Jul 27th to Aug 21st 2009
http://www.yquebec.org
MBA , Marketing , 2005 — 2006
For transfer issues, the course has not been finalized.
http://www.fte.com.br
Bachelor , Communication , 2001 — 2005
http://www.fape-pe.edu.br
Bachelor , Architecture and urban planning , 1994 — 1999
Progress until the last year. Not finished.
http://www.faupe.com.br
Undergraduate , Introduction to Marketing , 1998 — 1998
BU - School of Management, 6 weeks
http://management.bu.edu
English 1997 — 1997
Intensive Beginner, 10 weeks
http://www.ccae.org
Advertising, Marketing, Comunication Planning, 1-to-1 Marketing Strategy, Professional Networking, CRM, Loyalty & Direct Marketing, Interactive & Mobile, Gourmet Cooking and Paint Canvas.
2004 - Prêmio AETI
2002 - TOP 1 IBEST
1st place with the website TIM Nordeste
2003 - TOP 10 IBEST
With the website TIM Nordeste
2002 - Revista da Criação
2nd place in the nacional ranking of the best agencies in Brazil
1997 - Jornal Diario de Pernambuco
1st place with the websites DataNet and StudioWeb Informática