Connections Manager, Blogger, Radio Columnist, Guitarrist/Singer, Strategic Thinker
Brazil
- Current
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- Radio Columnist at Oi FM
- Editor-Writer at Conector
- Connections Manager at Escala
- Former Guitarist and Vocalist at Walverdes
- Past
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- Senior Copywriter at Escala
- Producer-Host at Ipanema FM
- Senior Copywriter at Agência Matriz
- Copywriter at SLM Standard
- Copywriter at MPM Lintas
- Education
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- Universidade Federal do Rio Grande do Sul
- Connections
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110
connections
- Industry
- Marketing and Advertising
- Websites
Gustavo Mini’s Summary
My story includes not only a carrer as copywriter, but a foot in strategic thinking and a mixed background on underground culture as musician, producer, radio host and writer.
Right now I'm helping Escala (biggest agency in south Brazil, working for a place among the best in the country) to think and explore new models in order to embrace emerging advertising disciplines within a full service agency model.
My goal there is to keep on the field of strategic thinking helping people and brands to connect the dots and establish paths before going into action.
Gustavo Mini’s Experience
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Radio Columnist
Oi FM
(Broadcast Media industry)
October 2009 — Present (3 months)
One-minute commentaries on contemporary culture everyday.
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Editor-Writer
Conector
(Information Services industry)
August 2008 — Present (1 year 5 months)
Conector is part of OESQUEMA, a blog collective that covers contemporary culture with a very personal approach. OESQUEMA receives more than 50.000 unique visitors and 135.000 pageviews/month. People from news, entertainment and advertising industry are among the frequent readers.
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Connections Manager
Escala
(Privately Held; 11-50 employees; Architecture & Planning industry)
July 2007 — Present (2 years 6 months)
- Manage projects on new media and integrated campaigns
- Study new media and convergence culture
- Help to disseminate convergence culture and open source thinking
- Working on strategic projects disseminating creative culture, convergence culture, open source thinking and innovation -
Former Guitarist and Vocalist
Walverdes
(Public Company; NWS; Internet industry)
February 1993 — Present (16 years 11 months)
Walverdes is one of the bands which best represents the brazilian underground rock scene. Founded in 1993, it soon gained respect due to their intense shows and homemade cassette recordings which blew in tape recorders at the time. The discography of Walverdes, as well as its shows, is the best what rock has to offer: The crudity of the rock garage of the 60s, the honesty of punk rock, the irony and the heavy chords of grunge that always take part of it. Bands such as Mudhoney, Deep Purple, The Who, Nirvana, MC5, The Sonics, Rocket FromThe Crypt and Black Sabbath are undeniable influences. Currently, Walverdes is in its best condition. The last few years, they have toured throughout the country and supported the best Brazilian rock bands and others such as Nebula, Guitar Wolf, Nada Surf, Breeders and Supergrass. Beside the experience, the band still has a lot to offer to the audience interested in a radiated and excellent music that has something meaningful to be expressed . Although this mix may not please everybody, the ones who try and like always want a little more.
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Senior Copywriter
Escala
(Marketing and Advertising industry)
March 2003 — July 2007 (4 years 5 months)
- Main accounts: Grendene (one of the biggest shoemakers in Brazil), Unisinos (university), Governo do Estado do Rio Grande do Sul (state government) among others.
- Working on planning and strategy also. -
Producer-Host
Ipanema FM
(Entertainment industry)
April 2006 — June 2007 (1 year 3 months)
Producer and host of "Ligado, Plugado, Amplificado" a radio show dedicated to bring new bands to a larger audience.
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Senior Copywriter
Agência Matriz
(Marketing and Advertising industry)
February 2000 — March 2003 (3 years 2 months)
- Main accounts: Cia Zaffari (supermarket company), Governo do Estado do Rio Grande do Sul (state government)
- Working on planning and strategy also. -
Copywriter
SLM Standard
(Marketing and Advertising industry)
July 1998 — January 2000 (1 year 7 months)
- Main accounts: RBS (TV/newspaper/radio group), Governo do Estado do Rio Grande do Sul (state government), Grupo Gerdau (steel company) among others.
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Copywriter
MPM Lintas
(Privately Held; 201-500 employees; Marketing and Advertising industry)
April 1993 — June 1998 (5 years 3 months)
- Main accounts: RBS (TV, newspaper, radio group), Ministéro da Saúde (federal government), Renault among others
Gustavo Mini’s Education
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Universidade Federal do Rio Grande do Sul
no degree , Advertising , 1992 — 1995
Additional Information
Gustavo Mini’s Websites:
Gustavo Mini’s Interests:
comparative media studies, new media behaviour, open source creativity, meditation, zen shiatsu, pop culture, collective intelligence
Gustavo Mini’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
