
Partner & Producer
Brazil

Partner & Producer
Brazil
currently: partner at colmeia.tv
Aug 2005 / Jun 2007
Grupo Academia - Executive Producer - New Media - Advertising and Branded Content
The main value proposition is to work together with agencies (Brazil and overseas) on the strategy, conception and production of interactive content using video, from games to webisodes and mobisodes.
Main clients: Almap BBDO, Wunderman, Africa Sao Paulo, McCann Erickson, RMG Connect, F/Nazca S&S, Skol, Volkswagen, Renault, GM.
Oct-2001 / Ago-2005
Business Development on New Media
Independent Consultancy - Design of New media Products and Services, Interactive Marketing Planning.
. Coca-Cola Light, São Paulo Fashion Week 2003 - Product Development
. VilaDigital - Partner - Corporate content management. Main clients: Transmissão Paulista, CPTM, CESP, SABESP
Aug-2000 / Aug-2001
Leo Burnett Publicidade, Brasil - Interactive Services Director
Structured and implemented the agency new media department, working from scratch to reach department breakeven in less than one year, including “collateral” business volume for conventional advertising. Main clients: Fiat, Directv, BankBoston, LG, Nintendo, Procter & Gamble, Kellogg's, Walt Disney Parks & Resorts, McKinsey & Co.
Aug-1999 / Jul-2000
Leo Burnett Publicidade, Brasil - Interactive Media Manager
Responsible for planning and execution of all agency online campaigns and projects, for all clients, including Fiat, Directv, BankBoston, LG, Nintendo, P&G, Leroy Merlin, Marlboro, Walt Disney Parks, Johnnie Walker. Co-responsible for the implementation of Starcom IP global methodology in the country.
Apr-1999 / Aug-1999
Terra Networks S.A., Brazil
Account Executive - business development with local advertisers and agencies such as Ford, Fiat, Microsoft, IBM, Telefonica, JWT, DDB, Leo Burnett, S&S.
Aug-1997 / Mar-1999
BCP Telecomunicações, Brazil (Claro)
Internet Marketing Analyst - Responsible for all company marketing and communications online efforts.
•Client Management Experience: Solid corporate vision, acquired by different experiences, and more recently, by managing and developing my own company.
•Background in planning and execution of advertising campaigns and projects, from tactical and strategic standpoints, with strong drive towards cross-media thinking, new media and convergence
•Responsibility in departmental P&L management in a multinational advertising agency, as a director, and as an “entrepeneur”, managing my own business
(Partnership; Internet industry)
June 2009 — Present (7 months)
(Privately Held; Marketing and Advertising industry)
2007 — Present (2 years )
a digital production & entertainment company, focused on working together with advertising agencies on the deployment of immersive digital experiences.
(Entertainment industry)
August 2005 — Present (4 years 5 months)
(Privately Held; 51-200 employees; Photography industry)
2003 — 2005 (2 years )
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
2000 — 2003 (3 years )
(Marketing and Advertising industry)
1999 — 2001 (2 years )
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
1999 — 2000 (1 year )
(Marketing and Advertising industry)
1997 — 1999 (2 years )
(Marketing and Advertising industry)
1997 — 1998 (1 year )
B.A. , Civil Engineering , 1993 — 1998
Cannes MediaLion
Client: P&G Brazil
Product: Ace Detergent
Responsible for all interactive elements of the campaign