Alexandre Pontara

Past

• Owner at Sawabona Travel
• Operations and Marketing Manager at One World Interactive
• E-commerce and Telesales Manager at Tess Celular (CLARO SP2)

• Strategic Planning Coordinator - Commercial Area at Real Seguros

see less...

1 more...

Education

• FAAP - Fundação Armando Alvares Penteado
• Universidade Estadual de Londrina

Recommended

3 people have recommended Alexandre

Connections

114 connections

Industry

Entertainment

Alexandre Pontara’s Summary

- 11 years of experience in the telecommunications and insurance industries in Marketing & Sales.
- Development and implementation of Marketing & Sales Strategic Plans, involving market analysis (new trends) and competitions and products research.
- Experience in the implementation and organizational structure of several start-up companies;
- Setting up of chronogram and annual sales budget and forecast;
- Coordination and leadership of project teams;
- Research of emerging markets, evaluating business opportunities, competition, product and price analysis;
- Development and Analysis of products and services, life cycle, cost, price, financial and economic viability;
- Background in Value Added Services (VAS) – Development of Interactivity and Convergence Model for Data, Voice and SMS.

Alexandre Pontara’s Experience

• Owner

  Sawabona Travel

  (Privately Held; 1-10 employees; Leisure, Travel & Tourism industry)

  April 2006 — September 2006 (6 months)

• Operations and Marketing Manager

  One World Interactive

  (Privately Held; 501-1000 employees; Telecommunications industry)

  April 2001 — February 2005 (3 years 11 months)

  • Main Tasks and Assignment:
  - Responsible for The Products and Operations Department, management and creation of the VAS base (IVR, Data and sms/mms), infrastructure and installed platforms in The Operators Claro and OI/Telemar.
  - Focal point of relationship with Claro and Oi/Telemar for technical and marketing activities;
  - Managing the CRM, EIS and Database Marketing projects.
  - Managing and implementing The Dysco System - micro-payment and access solution for exclusive content in Internet;
  - Responsible for the implementation strategies for New Markets, SMS Portals, IVR and Interactive TV.
  • Results:
  - Implementation of The first teletext case in cross media TV/SMS in Brazil – Swing com Syang and Happy Line and The Three Main Interactive Portals of Brazilian TV: ALÔ BAND, DISK REDETV, LIGUE RECORD;
  - Wrote the Business Plan to operation start-up at the Brazilian market;
  - Implementation of One World Interactive do Brasil website and Portal MOBIP Brasil;

• E-commerce and Telesales Manager

  Tess Celular (CLARO SP2)

  (Privately Held; 501-1000 employees; Telecommunications industry)

  October 1998 — February 2001 (2 years 5 months)

  • Main Tasks and Assignment:
  - Managing The E-commerce, Telesales and Direct Marketing Channels, the back-office and sales structure, be responsible for forecast, sales volume, results, budget, churn campaigns; negotiations with suppliers, logistic and distribution, cooperated media, commercial strategy, co-shopping, communication strategy and media plan.
  • Results:
  - Increase of e-Commerce and telesales share from 3% up to 10% in the direct sales channel in 7 months;
  - Distribution increase from 4,000 cellphones per month up to 12,000 cellphones per month. To getting a record of 33,000 cellphones distributed for Tess net with the implementation of Tess Dealer Central;
  - Implementation of Tess Vendas Diretas – Direct Sales Distribution Central that was responsible for delivery of 30,000 cellphones in November and December 2000.
  - Opening of Tess Dealer Net in Campinas and Management of 60 dealers (approximately 50% of sales volume in Campinas);

• Strategic Planning Coordinator - Commercial Area

  Real Seguros

  (Privately Held; 501-1000 employees; Insurance industry)

  June 1995 — October 1997 (2 years 5 months)

  • Main Tasks and Assignment:
  - To assist the direction on drawing of Business Plan and The Strategic Planning of Brokers Department.
  - Managing and implementing Electronic Data Interchange Project (Realplug) and the insurance software Realpac Windows.
  - Developing co-brand actions and create affinities products, Incentive and Fidelity Programs for Brokers.
  • Results:
  - Increase of brokers share from 41% up to 49% at the Real Seguros sales volume (1996);
  - Implementation of Realplug and Migration of Realpac Insurance Software from DOS up to Windows;
  - Implementation of Real Visa Brokers Card - co-brand card for Brokers Customers;
  - Real Gold Island – Incentive Campaign for Brokers.

Alexandre Pontara’s Education

• FAAP - Fundação Armando Alvares Penteado

  Executive MBA , International Business Administration , September 1995 — December 1996

• Universidade Estadual de Londrina

  Bachelor , Business Administration , January 1991 — December 1994

  Activities and Societies:

  nov/1993 - oct/1994 - President - Empresa Júnior Associação Civil -
  nov/1992 - oct/1993 - Publicist and Development Director - Empresa Júnior Associação Civil -

Additional Information

Alexandre Pontara’s Groups:

•    Rio 2016 Olympic and Paralympic Games – Support the Organizing Committee

Alexandre Pontara’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch