Joao Carlos Caribe

Current

Social Media Guru at Dazibao Comunicacao
Independent Social Media Consultant at Social Media Consultant (Self-employed)
CEO / Owner at Arroba Brasil

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Past

Buzz Marketing Director at Buzz Makers OPEN agency
Marketing Director at Flash Brasil - Macromedia Partner
Creative Director at Pagina Principal Informatica Ltda

Technical Director at SETEC - Serviços Tecnicos e Instalações Ltda

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1 more...

Education

Universidade Estácio de Sá
Universidade Estácio de Sá
Universidade Gama Filho

Universidade Gama Filho
Centro Federal de Educação Tecnológica Celso Suckow da Fonseca

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2 more...

Recommended

5 people have recommended Joao Carlos

Connections

259 connections

Industry

Online Media

Websites

Joao Carlos Caribe’s Summary

Self entitled as a visionary, gotten passionate for any kind of innovations, with special attention to marketing, management, and social behavior, especially for the ubiquitous connected society. He has an experienced background on cyberculture and social media, including 12 years on internet. With a “holistic” vision of the corporative environment, he has ability to work with cross functional teams.

His more important gifts are creativity, researcher “spirit”, entrepreneurship, “talkabilty”, and persistence.

Joao Carlos Caribe’s Specialties:

Solid knowledge on cyberculture, customer 2.0 behavior, economy 2.0, social networking and blogsphere; “Bird eye view” of web as cyberspace, including: cultural, social, marketing and economics aspects; Strategically planning and implantation of Dissemination Marketing as: Buzz, Viral, Social Media; Solid background on project and teams management, including: allocation of resources (human and material), milestones, deadlines, logistic, accounting and budgets;

Joao Carlos Caribe’s Experience

Social Media Guru

Dazibao Comunicacao

(Marketing and Advertising industry)

2009 — Present (less than a year)

I'm one of the owners of Dazibao. Dazibao brings to advertising & marketing the free culture.
Independent Social Media Consultant
Social Media Consultant (Self-employed)

(Self-Employed; Myself Only; Marketing and Advertising industry)

October 2007 — Present (2 years 3 months)

Corporative and educational social media consultant; Development of social media marketing strategies to help companies build their OPEN brand,OPEN products development and Social Media PR; Viral,WOMM and Buzz marketing strategies development; Social Media training focused on a corporative “human conversation”; Crisis management on social media; Consulting on use of emerging technologies for educational purposes.
CEO / Owner

Arroba Brasil

(Privately Held; 1-10 employees; Marketing and Advertising industry)

August 1998 — Present (11 years 5 months)

Arroba Brasil is one experienced on line media company. On the past worded as Macromedia partner trough User Group manager, Macromedia training and software reseller. Arroba Brasil was the top 10 Macromedia reseller at Brazil for 5 year in the row. Nowadays Arroba Brasil provide consulting on Internet, Marketing and social network
Buzz Marketing Director

Buzz Makers OPEN agency

(Marketing and Advertising industry)

October 2007 — June 2009 (1 year 9 months)

Development of Buzz / Viral Marketing campaign, Working with customers to identify buzz opportunities, to provide meaningfully Word of mouth, Tracking the results, and developing and work with Social Media to provide results.
Marketing Director

Flash Brasil - Macromedia Partner

(Privately Held; 11-50 employees; Internet industry)

1997 — 2002 (5 years )

- Education management and teacher of Macromedia Products and Webdesigner and Webdeveloper class.
- Marketing and sales manager for Macromedia Products, Training and solutions
- Consultant on web solutions
- Especialized consultant on Macromedia's server products.
- User group management for Macromedia User Group Flash Brasil
Creative Director

Pagina Principal Informatica Ltda

(Privately Held; 1-10 employees; Internet industry)

June 1996 — March 1997 (10 months)

- Web designer - Layout, design, publication, tests and others
- Sales & Marketing manager - Direct sales, developing marketing strategy, customer service.
Technical Director

SETEC - Serviços Tecnicos e Instalações Ltda

(Privately Held; 51-200 employees; Construction industry)

January 1983 — August 1994 (11 years 8 months)

Joao Carlos Caribe’s Education

Universidade Estácio de Sá

Post graduated , Digital Media Studies , 2008 — 2009
Universidade Estácio de Sá

BA , Advertising & Marketing , 2006 — 2008
Universidade Gama Filho

BA , Computer Science , 1992 — 1994

incomplete
Universidade Gama Filho

BA , Electrical Engineering , 1986 — 1991

Incomplete
Centro Federal de Educação Tecnológica Celso Suckow da Fonseca

Technician , Electrical Engineering , 1980 — 1984

Additional Information

Joao Carlos Caribe’s Websites:

Joao Carlos Caribe’s Interests:

new technology, cyberculture, marketing, advertising, reading, philosophy, sociology, ecology, nature, skateboarder, life, you

Joao Carlos Caribe’s Groups:

Flash Brasil (founder http://www.flash-brasil.com.br), Propaganda & Marketing (Advertising & Marketing Blog - contributor - http://ppgmkt.blogspot.com), Estacio Alumni