Antonio Pedro Alves

Current

• Global Senior Product Manager at Avon

Past

• LATAM Senior Product Manager at Avon
• Independent Consultant at Venda Muito Mais
• Trade Marketing Manager at Reckitt Benckiser

• Strategic Planning Manager at Wal-Mart
• Supplier Development Manager at Wal-Mart
• Trainee at Grupo Pão de Açúcar

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3 more...

Education

• FIA
• HEC School of Management
• Fundação Getulio Vargas

• Colegio Santa Cruz

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1 more...

Recommended

6 people have recommended Antonio Pedro

Connections

446 connections

Industry

Consumer Goods

Antonio Pedro Alves’s Summary

- Experience in Direct Selling, Retail and Consumer Goods Industry, working with Marketing, Trade Marketing and Strategic Planning, developing a rising career in big companies like Avon, Reckitt Benckiser, Wal-Mart and Pão de Açúcar.
- Strong development of the 4Ps (price, promotion, placement and product) in consumer goods products focusing on increasing sales, margin, market share and complete control of the point-of-sale.
- Definition and coordination of strategic planning and business planning process, following up the results with suppliers.
- Guest speaker giving lectures in FEA-USP.
- Graduated in Business in FGV-SP and MBA in Marketing in FIA-USP, with fluent English and Spanish.

Antonio Pedro Alves’s Specialties:

strategy, marketing, promotion, analysis, strategic planning, trade marketing

Antonio Pedro Alves’s Experience

• Global Senior Product Manager

  Avon

  (Public Company; AVP; Cosmetics industry)

  December 2009 — Present (1 month)

  - Responsible for developing products under the Liiv Botanicals brand in Personal Care category;
  - Define the positioning statement, branding and brand architecture;
  - Interact with the Global Avon Regions: LATAM, Asia-Pacific, Europe-Middle East-Africa and North America.

• LATAM Senior Product Manager

  Avon

  (Public Company; AVP; Cosmetics industry)

  January 2009 — December 2009 (1 year )

  LATAM Senior Product Manager for Fashion & Home (F&H). Responsible for diverse activities:
  - Harmonization of products and concepts across the region;
  - Launch new products;
  - Harmonize the leaflet communication (brand book);
  - Analyze and track down financial results for the F&H categories;
  - Organize and lead regional meetings;
  - Define category strategy, objectives, assortment and pricing.

• Independent Consultant

  Venda Muito Mais

  (Internet industry)

  December 2007 — December 2008 (1 year 1 month)

  - Developed and implemented Venda Muito Mais website (www.vendamuitomais.com.br), publishing articles about sales, marketing, service and profitability, focusing on small and medium companies and entrepreneurs. The website achieved 2.500 visits in October 2008 only after three months of its launch.
  - Implemented a project with MeuSite webdesigner (www.meusite.com.br), helping them optimize their website in order to place it on the first results of Internet search engines and also helping them to search for new clients. These actions managed to put the company at the first page in Google for important keywords.

• Trade Marketing Manager

  Reckitt Benckiser

  (Public Company; 5001-10,000 employees; Consumer Goods industry)

  December 2005 — December 2007 (2 years 1 month)

  Responsible for defining and implementing activities to increase sales and margin through the 4Ps management (product, placement, price and promotion) of Vanish, Harpic, Bom Ar (Air Wick) and Finish brands.

• Strategic Planning Manager

  Wal-Mart

  (Public Company; 10,001 or more employees; WMT; Retail industry)

  August 2005 — November 2005 (4 months)

  Responsible for defining, coordinating and following up corporate strategies developed together with the Presidency and Vice-Presidencies of the company.

• Supplier Development Manager

  Wal-Mart

  (Public Company; 10,001 or more employees; WMT; Retail industry)

  October 2002 — July 2005 (2 years 10 months)

  Responsible for defining business objectives and promotional activities in a business plan process with the top 50 suppliers. Also responsible for follow-up meetings with suppliers and for biannual top-to-top meetings with the supplier presidents and Wal-Mart presidency.

• Trainee

  Grupo Pão de Açúcar

  (Public Company; 10,001 or more employees; PCAR4; Retail industry)

  March 2001 — October 2002 (1 year 8 months)

Antonio Pedro Alves’s Education

• FIA

  MBA , Marketing , 2006 — 2007

  Gradutated with honors

• HEC School of Management

  International Business , International Business , 2000 — 2000

  Activities and Societies:

  Séminaire "Diriger une enterprise aujord'hui"

• Fundação Getulio Vargas

  Masters , Business , 1996 — 2000

  Moriz Blikstein Award for the best statistics student

• Colegio Santa Cruz

Additional Information

Antonio Pedro Alves’s Honors:

- Graduated with honors, MBA Marketing, FIA-USP, 2007
- Best Statistics Award, FGV, 2000