Proclaimed an annual event the second week in May by Office of the Mayor Michael Bloomberg, Creative Week is a week long celebration of all things creative in New York City. Contact us for information on how your agency, brand,...

Date: Tue, Apr 17, 2012, Time: 01:00 PM EDT, Host(s): GeniusRocket Inc. with special guest Audio-Technica. Audio-Technica’s Consumer Marketing Manager Crystal Griffith & GeniusRocket President Peter LaMotte explain how they...

Home » Newswire » 31% of U.S. advertisers will test second screen syncing Nearly one-third of the 124 advertisers in a joint ANA (Association of National Advertisers) and Forrester Research survey covering U.S. television say...

A collection of case studies featuring the world's leading brands. Learn how American Greetings achieved fast ROI with landing page testing. Find out how Citrix was able to allocate media spend based on landing page behavioral...

The Sex Profile from ESTER on Vimeo. "How are you getting laid this summer?" As Bangstyle reports, that's the question posed by the Stockholm County AIDS prevention program in a promotion last summer in a campaign, aimed at...

Image by Jeff Arsenault via Flickr One of the central problems with developing a systemic approach to branding, historically, is that we have trouble defining what a brand is. The reality is that there is no one definition....

Looks pretty cool: A graphic novel that's billed as the first of its kind - created in real-time, shaped by user suggestions, and featuring fans as characters. It's part of an integrated campaign from Axe, which, as I point out..

According to a new white paper from Webtrends, Facebook stores now have the same sales conversion rates as e-commerce Web sites.

Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing. This new eBook provides webinar...

There's nothing like the first time - over and over again. At least, that's what Chevy is proclaiming, with a new campaign to kick off the new Sonic with a boom. The initiative includes a "check-in" style mobile app where...

Celebrity endorsements are golden as so many want to be them, feel a closeness to them and the more we see them the more we know them and want to have what they have. This is why celebrity endorsements work and sell product. Think Gatorade. They have cornered the athletic market and replaced water a

Wasn't it time the lowly QR code got socialized? Leave it to Glamour's big September 'Friends' issue to do the job, with 25 big name brands running advertising that feature "social barcodes." As I mentioned on the Jim...

I'm digging this new demo from Metaio showing not only cool ways advertising might be experienced in the future, but also how entire real-world environments might be augmented and enhanced. On first viewing, you might take this...

A look at how Fortune 500 companies are using social media tools like Twitter, Facebook, and blogging for customer communication.

Most brands only dream of grassroots publicity like this - but Coca-Cola got it, thanks to Duane Perera of Edmondton, Canada. The story goes something like this: Dude gets dumped by his girlfriend on the eve of his 30th birthday.

In part 2 of my interview with Matt Harris, CEO of iLoop Mobile, we hear about SlingShop, the company's new mobile marketing and loyalty solution for small retailers (see video above). Along the way, I ask if gamification and...